Bosal's new full-line import exhaust products catalog covers the company's complete line of one-piece, direct-fit replacement import exhaust systems, mufflers, catalytic converters, pipes and accessories.

More than 3,200 makes and models, from Acura to Volvo, are featured along with complete application data, ordering information and illustrations. The bi-lingual catalog is offered in English and in French for the Canadian market.

This is a print catalog. Where's the eCatalog?

In an exclusive relationship with SAC Inc., owner and operator of the Official NASCAR Members Club, BrandAdventure is helping automotive aftermarket companies market directly to a database of 3.8 million NASCAR fans, including 1.5 million with deliverable e-mail addresses.

The ability to leverage these NASCAR fans can be broken down by more than 80 demographic factors to be most cost-effective and focused. BrandAdventure can assist in designing a test campaign that monitors campaign ROI utilizing rigid multi-variable test and control methodology to ensure the efficient and effective use of a client’s marketing spend. A typical test campaign can cost as little as $5,000 to $10,000 and can be supplemented with a social media platform.

For more information about BrandAdventure, call 704-335-0090 or contact Steve Boguski at sboguski@brandadventure.com.

LAVAL, Quebec -- Canadian firm NetCom has launched a new electronic catalog system covering all of the major auto parts brands sold in North America.

NetCom Chronos is actually the third generation of an electronic catalog system exclusively dedicated to auto parts. New system upgrades are the result of recommendations submitted by users over the past eight years. Redesigned as a Web-based application (no installation or CD-ROM required), NetCom Chronos will continually be upgraded over the coming months.  

Relying on functionalities that are primarily search-focused, NetCom Chronos offers efficient performance and browsing in what it claims is "the largest AAIA-certified electronic catalog directory on the market." Catalogs are imported within a maximum of 48 hours, and the free e-cat includes more than 100 million applications and 4,000 product lines.

NetCom says its primary mission is developing close partnerships with manufacturers in order to offer data of an unparalleled quality.

To learn more go to: www.netcomchronos.com.

Automotive Parts Headquarters recognized outstanding supplier achievements from 2009 at its annual Winter Conference held Jan. 18 at Cragun’s Resort in Brainerd, Minn. The event was attended by all of the company’s storeowners and managers.

The employee-owners of Automotive Parts Headquarters help determine recipients of the supplier awards.

Bartlett presented the following awards:

• Superior Fill Rate, BBB Industries;
• Best Fieldwork Support, Dayco Products;
• 2009 Supplier of the Year, Standard Motor Products; and
• 2009 Representative of the Year, Dave Berge of Dayco Products.

Automotive Parts Headquarters is a third-generation, family- and employee-owned automotive aftermarket parts supplier serving Auto Value parts stores in Minnesota, Wisconsin, North Dakota and Michigan. The business was established in 1920 in Minneapolis, Minn., as National Bushing & Parts Co.  In 1972, the company relocated to St. Cloud, Minn.

Family owned aftermarket parts supplier